Finance Sweden
At the beginning of the year, the Swedish Bankers’ Association changed its international name to Finance Sweden. This name change will also involve updates to the logo, website address, email addresses, and more. In Sweden, we will continue to use the name Svenska Bankföreningen.
Over time, the EU-related work of Finance Sweden has grown in importance as more banking issues are decided at the EU level. To enhance it's influence on European advocacy and better influence current EU processes, Finance Sweden has expanded its presence in Brussels.
Finance Sweden shares an EU office with our Nordic sister organizations: Finance Denmark, Finance Finland, and Finance Norway. The office is staffed by nine people, including two representatives from Finance Sweden.
The name change is also a natural step in the development of Finance Sweden's opening up for associate membership for companies that are not banks.